Post by account_disabled on Jan 11, 2024 8:34:26 GMT
It starts with the sender. You don’t want your email to be seen as coming from an anonymous person or a source that isn’t trusted. Putting the right sender name in your email software is a vital aspect of crafting an email marketing campaign.
Most email marketers go for branded keywords here, usually representing the organization the email is sent from. An email from Nike will be treated differently than one from John Doe. You can choose to stick with your organization’s brand or try some variations and related phrases.
Subject Line
Probably the single most important aspect of an emailing is its subject line. This is what makes a recipient open or discard the email. A poor subject line can make all your efforts go to waste, while a good one can propel Whatsapp Mobile Number List your campaign to the heights of marketing success — or at least an upwards-pointing graph on your management reports.
So it’s vital that you construct a subject line that contains the right words and phrases to convince the recipient that it’s worthwhile opening and reading the email. You need to include the right trigger words to persuade a recipient to open that mail.
Persuasive keywords like “cheap,” “free,” “value” and “bargain” are common here, but you shouldn’t abuse them too much. The trick is to find the right mix of persuasion and value, without overdoing it, to make a recipient feel that opening your email is worth their time and your message isn’t just another pushy sales pitch.
There’s a whole host of tried and tested keywords and phrases for email marketers to choose from, but a seasoned email marketer won’t be limited to a fixed set of words. Like with many online marketing disciplines, testing is key. Try out different ways of phrasing your email subject line, different trigger words and persuasive elements, and don’t ever be satisfied with your results. There’s always more to be squeezed from your campaigns.