Post by juthi52943 on Dec 20, 2023 9:48:48 GMT
A factor to take into consideration when choosing the color is certainly the context: if we sell detergents and choose brown we will hardly stimulate a feeling of clean, if instead we choose it for a brand that produces chocolate spreads we will certainly leverage the authenticity of the product. Thesame color can be "right" or "wrong" based on the context, stimulating opposite sensations in different situations.
We must always choose one or more colors brand. Moreover we must also take into account the culture of our buyer. If our market is oriental we must be careful about the use of white, for example. In Chinese Job Function Email List culture it is associated with mourning, while in our culture it indicates purity. Another factor to take into consideration when choosing one color over another is the gender of the target.
There are many studies that demonstrate how males and females have different preferences in terms of color. If the type of brand allows it and your audience embraces both sexes, the color to prefer is blue, which goes beyond beyond gender and age. In addition we also pay attention to the shades and brightness of the colors: the male sex prefers brighter and darker colors, while women prefer softer colors and lighter shades.
We must always choose one or more colors brand. Moreover we must also take into account the culture of our buyer. If our market is oriental we must be careful about the use of white, for example. In Chinese Job Function Email List culture it is associated with mourning, while in our culture it indicates purity. Another factor to take into consideration when choosing one color over another is the gender of the target.
There are many studies that demonstrate how males and females have different preferences in terms of color. If the type of brand allows it and your audience embraces both sexes, the color to prefer is blue, which goes beyond beyond gender and age. In addition we also pay attention to the shades and brightness of the colors: the male sex prefers brighter and darker colors, while women prefer softer colors and lighter shades.